UNLOCKING THE SECRETS OF K-BEAUTY INDIA’S FAVOURABLE SKINCARE MARKET

As India prioritizes wellness and self-care, its cosmetics market, especially skincare and haircare products, is thriving. South Korean beauty products (K-Beauty), whether under Indian brands or Korean labels, are seeing a significant uptrend, resonating with consumer preferences. This article explores India's growing cosmetics industry, focusing on the rising popularity of K-Beauty products. It highlights key trends like the merging of beauty and healthcare, the shift towards natural and sustainable practices, and the influence of 'skinfluencers' and online beauty shopping. Additionally, it touches on regulatory aspects and investment considerations, underscoring the market's growth potential and the need for strategic understanding of market trends and regulations.