OPERATIONALISING THE DPDPA: IMPLEMENTING CONSENT MANAGEMENT SYSTEMS

Published On: 18/06/2025

Authors:

Namita Viswanath
Garima Kedia
“India's new Consent Management Systems framework isn't just another compliance requirement – it's rewiring how business gets done. Our analysis focuses on balancing market interpretation of technical specifications on one hand, and substantive transformation lying in consent management as a mechanism for competitive differentiation and institutional trust architecture, on the other. We examine which sectors face the biggest implementation challenges and why early adopters of modular consent architectures may unlock competitive advantages that extend far beyond legal compliance. The intersection of regulatory mandates and business innovation is creating a new competitive landscape in India's data-driven economy. In this article, INDUSLAW’s Namita Viswanath and Garima Kedia delve into the technical architecture requirements and business implications, and navigate the complex intersection of regulatory compliance with strategic market positioning in India's evolving data protection landscape.”