We are excited to bring you the latest edition of our newsletter, featuring key updates from the ever-evolving field of Intellectual Property (IP). This quarter has seen significant developments in ju...
In a world where letters and numbers are more than just characters, they hold the power to shape brand identities and spark legal battles. Case in point: IndiGo Airlines recently took Mahindra to court over the use of “BE 6e” for its new SUV, claiming it infringed on the airline’s well-established “6E” trade mark. Numbers and letters are no longer just for mathematics; when they come together as alphanumeric trade marks, they can spark both consumer loyalty and courtroom drama.
In this Info Alerts, Bharadwaj Jaishankar and Sana Singh dive into this fascinating world of branding, legal wrangling, and how even a seemingly simple number can create powerful brand recall!
