IPVERSE: CREATE. CLAIM. CONTROL.

Published On: 16/04/2025

Practice Area: Intellectual Property

Authors:

The first quarter of 2025 has brought into sharp focus the multifaceted and rapidly shifting terrain of Intellectual Property law in India. From trade mark clashes involving household names to judicial reckonings with generative AI and digital impersonation, this period reflects the evolving response of Indian courts to both - the traditional infringements and the emerging technological threats. Through this edition of our Intellectual Property Newsletter, 'IPVERSE: CREATE. CLAIM. CONTROL.’, INDUSLAW's Bharadwaj Jaishankar, Sana Singh, Trushita Mehra, Ishita Goyal and Rachit Garg highlight some key judicial pronouncements and ongoing disputes that are defining the Indian IP ecosystem. Courts—particularly the Delhi High Court—have delivered a series of incisive rulings affirming brand exclusivity and consumer trust. Whether in House of Masaba’s successful assertion of its trade mark rights, or in Novartis’ continued efforts to safeguard its branding, judicial intervention has upheld the sanctity of trade mark ownership. Meanwhile, the contentious battles over labels like ‘INDIA GATE’ and ‘ZEPTO’ remind us that the marketplace remains a high-stakes arena for IP enforcement and protection. Further, the Indian courts are actively engaging with the implications of AI-generated content, as in the matter involving OpenAI, and also the personality rights infringement caused by deepfake technology. We hope these updates serve as a valuable reference for practitioners, academicians, and industry leaders alike, as we collectively navigate this transformative era for Intellectual Property law. Happy reading!