As we embark to the year 2024, we are pleased to present the first edition of our newsletter this year. In this instalment, we delve into a diverse array of legal disputes, scientific breakthroughs, a...
Taglines play a crucial role in establishing and re-enforcing the brand identity and are capable of leaving a lasting impression on the audience. While a tagline / slogan can be protected in India under the Trade Mark Law provided it can fulfil the pre-requisites laid under the statute, the issues may emerge when common law remedies are to be availed. In light of the same, the present article discusses the importance of a tagline/slogan for brands in today’s time, the jurisprudence laid down by the Courts in India for protection of unregistered taglines and some common guardrails that business owners can keep in mind to safeguard their interests in the same.
