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In today’s digital economy, the internet has blurred traditional territorial boundaries and given rise to complex challenges in enforcing intellectual property rights. A pertinent question that repe...
Published On: 05/02/2022
Practice Area: Intellectual Property
Authors:
Bharadwaj Jaishankar
Kshitij Parashar
The Delhi High Court recently denied injunction to the brand owner of "Rooh Afza" in a suit for trade mark infringement brought against the defendant for its use of the mark "Dil Afza" and applied the test of confusion from the standpoint of an "average consumer with imperfect recollection". The test of an average consumer with imperfect recollection is not a new concept and has been expounded by courts over a long period of time. INDUSLAW's Bharadwaj Jaishankar and Kshitij Parashar have tried to breakdown this test for a better understanding for a brand owner.
