REGULATION OF DIRECT SELLING IN INDIA | KEY PROVISIONS OF THE CONSUMER PROTECTION (DIRECT SELLING) RULES, 2021

The Ministry of Consumer Affairs, Food and Public Distribution, through the Department of Consumer Affairs, has notified the Consumer Protection (Direct Selling) Rules, 2021 on December 28, 2021 with the aim to increase transparency and consumer access to information, including by the introduction of the enhanced disclosure requirements for the direct selling entities. INDUSLAW's Avimukt Dar, Harman Walia, Sanjana Mathur, Tanmaya Negi and Aman Gupta provide their insights on the key provisions of the rules.