Brands and Branding: in the times of COVID-19

Published On: 22/04/2020

Practice Area: Intellectual Property

Authors:

With the world facing trying times due to the coronavirus outbreak and several countries coming to a stand-still, it is being predicted that the economic impacts of COVID-19are going to be similar to that of the global financial crisis in 2008. It is apparent foremost brands to avoid a hit on their business due to the once-in-a-lifetime pandemic situation. Brands in the aviation, hospitality, travel, oil and gas, restaurants, and the retail sectors appear to have been impacted the most.