LOYALTY AND REWARD PROGRAMS IN INDIA: THE APPLICABLE REGULATORY FRAMEWORK

Published On: 24/12/2018

Authors:

Suneeth Katarki
Namita Viswanath
Even though loyalty and reward programs offered by marketplaces are currently operating in an unregulated environment, there is a fine line of differentiation in the way semi-closed system pre-paid instruments and loyalty or reward programs offered are perceived from a regulatory standpoint. Therefore, marketplaces must tread this line with caution. INDUSLAW’s Suneeth Katarki, Namita Viswanath and Shobhika Upadhyay discuss.