ESTABLISHING GOODWILL AND REPUTATION IN INDIA IS CRITICAL FOR ENFORCING AN INTERNATIONAL BRAND NAME IN INDIA

Published On: 01/01/2018

Authors:

Suneeth Katarki
In the matter of Toyota Jidosha Kabushiki Kaisha vs M/S Prius Auto Industries Limited, the Supreme Court of India (the 'Supreme Court') reaffirmed the principle that the well-known status or international reputation of a brand is required to be established within India by the brand owner in a suit of passing off.