Infolex NewsAlert- Guidelines on Advertisements on Online Gaming

Published On: 08/12/2020


Tanu Banerjee
Ishan Johri
The Advertising Standard Council of India (“ASCI”) has issued the guidelines for advertisers in relation to Online Gaming for Real Money Winnings (the “Gaming Guidelines”), effective from December 15, 2020. The Gaming Guidelines address two key concerns around advertising of online games relating to real money: (i) risks of financial loss; and (ii) the addictive nature of such games. The Gaming Guidelines were issued after consultation among the Ministry of Information and Broadcasting (the “MIB”), the Ministry of Consumer Affairs, Ministry of Electronics and Information Technology, and industry stakeholders such as ASCI,