Infolex Article: Social Media Promotions, A Boon or A Bane for Enhancing Brand Value

Published On: 18/09/2020


Aditi Verma Thakur
Pooja Nair
While the boons of social media promotions are manifold, they are not without their own set of pitfalls. Through this Article, INDUSLAW’s Aditi Verma Thakur and Pooja Nair make an attempt to highlight the two sides of the coin in the context of brand building and promotion, while trying to caution the readers regarding the perils of social media promotion.