For years, Indian intellectual property law has danced a tango between copyright and design protection, especially when artistic works take an industrial turn. In the recent judgment, Cryogas Equipmen...
Published On: 01/12/2014
Practice Area: Intellectual Property
Authors:
Suneeth Katarki
Aditi Verma Thakur
In order to understand character merchandising, it is first important to note what is merchandising. Merchandising in its broadest sense, is any practice or plan that contributes to the sale of a product or service to a retail consumer. It encompasses the planning involved in marketing the right product or service at the right place, the right time, at the right price and in the right quantities.
