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With the rapid adoption of AI technologies by businesses, the legal and regulatory risks associated with in-house deployment of AI systems are coming into sharper focus. From questions around intellec...
Published On: 01/12/2014
Practice Area: Intellectual Property
Authors:
Suneeth Katarki
Aditi Verma Thakur
In order to understand character merchandising, it is first important to note what is merchandising. Merchandising in its broadest sense, is any practice or plan that contributes to the sale of a product or service to a retail consumer. It encompasses the planning involved in marketing the right product or service at the right place, the right time, at the right price and in the right quantities.
