CHACHA CHAUDHARY AND CHARACTER MERCHANDISING

Published On: 01/12/2014

Practice Area: Intellectual Property

Authors:

Suneeth Katarki
In order to understand character merchandising, it is first important to note what is merchandising. Merchandising in its broadest sense, is any practice or plan that contributes to the sale of a product or service to a retail consumer. It encompasses the planning involved in marketing the right product or service at the right place, the right time, at the right price and in the right quantities.