“We are thrilled to share Intellectual Property (IP) highlights from the final quarter of 2024, showcasing a perfect balance between tradition and innovation. The last three months of the year 20...
Published On: 01/12/2014
Practice Area: Intellectual Property
Authors:
Suneeth Katarki
Aditi Verma Thakur
In order to understand character merchandising, it is first important to note what is merchandising. Merchandising in its broadest sense, is any practice or plan that contributes to the sale of a product or service to a retail consumer. It encompasses the planning involved in marketing the right product or service at the right place, the right time, at the right price and in the right quantities.
